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On March 3, 1983, Canal 8 was reformatted to become a cultural channel, offering informative programs, debates and cultural shows.
In 1985, a frequency swap moved the station from channel 8 to 9, and Televisa also decided to swap its callsign for that of XEQ-TV, which had been on channel 9 and broadcast from Altzomoni; the XHTM callsign was moved to that station, which was moved to channel 10.
Nonetheless, Televisa's transmissions were not seriously affected. In 1991, Televisa, with help from Japanese public television network NHK (Nippon Hōsō Kyōkai), began its first broadcast in HDTV, using the Japanese MUSE system.
Between 19 Televisa was about to buy Italian local TV station GBR, based in Rome, planning to import in Italy his mixed sport-telenovelas formula, but the transaction was ultimately aborted.
In April 1997, Milmo died and Emilio Azcárraga Jean succeeded him as the president of the company.
In December 1997, Televisa joined with other Mexican media companies to create a marathon known as Teletón, whose mission is to provide knowledge about physical disabilities, giving a strong message about respect, equality and support to people in these conditions.
The host, journalist Jacobo Zabludovsky, anchored the program for almost three decades.It retains the original logo's yellow and orange colors that contrast with a dark blue background while the center of the logo is a sphere that represents the known contemporary world with its focus on communications, specifically television.Since its beginning the company has been owned by the Azcárraga family.This event is important because it shows how Televisa and TV Azteca were involved in inciting and supporting the repression of the people of Atenco by the government in México.In México the mass media are not there to provide objective information, México is under the shadow of authoritative journalism, in which they are only there to endorse an agenda that is aligned with the government.