Advertising dating websites
An online dating service is a company that provides specific mechanisms (generally websites or applications) for online dating through the use of Internet-connected personal computers or mobile devices.
Such companies offer a wide variety of unmoderated matchmaking services, most of which are profile-based.
For individuals between the ages 55 and 64, online dating usage has doubled from 6% and 12% between 2013 to 2015.
Online dating for adults ages 45-54 also increased 5%.
This presents an interesting possibility for marketers to tie their brands to the pursuit of finding love.
Online dating (or Internet dating) is a system that enables strangers to find and introduce themselves to new personal connections over the Internet, usually with the goal of developing personal, romantic, or sexual relationships.
Where people once cast their nets far and wide looking for romance, dating apps have scooped up and hand-delivered romantic connections for everyone’s convenience.Online dating has become a destination for people looking for positive changes in their lives.As the number of single people grows and the popularity of online dating rises, advertisers could benefit from marketing on online dating platforms.Online dating services allow users to become "members" by creating a profile and uploading personal information including (but not limited to) age, gender, sexual orientation, location, and appearance.Most services also encourage members to add photos or videos to their profile.